everything i know about social media
$119
get it

not just another social media course ;)

everything i know about social media

You've saved the videos about hooks. You know you're supposed to be consistent. And you're still staring at your account wondering what to post. 馃ゲ

a workbook by ellie frazier 路 @elliewfrazier

one time payment. not a subscription. yours forever.

the workbook open on a phone

this is the real thing, not a mockup

brands i have worked with

0
people in it
0
followers
0
made this year
0
around a 9 to 5

it's a workbook, not a course

There is nothing to watch. No videos of me talking at you.

You read some, think a little (ok, more than a little), and type straight into it. It saves as you go, so you can close it and come back whenever.

At the end it pulls everything you wrote into one document you can print and keep. That document is your strategy. In your own words, not mine.

I'm not teaching you from some finish line. I'm building this at the same time as you are, and just sharing absolutely everything I know (hence the creative title).

here's the whole idea

Same page, before and after. Flip it.

module 02 路 exercise

your one person

You are not making content for everyone. You are making it for one person. The more specific she gets, the more people she turns into.

one of 47 exercises. the "after" is an example, your answers will be yours.

what it costs vs what it replaces

my own profile audit is $139

That's me looking at one account, one time, and telling you what I'd change.

This is $119 for all of it. Every module, every calculator, every exercise, and everything I add to it later. Once, forever, no subscription.

And the rate calculator alone. If it stops you underpricing one brand deal by a couple hundred dollars, which it will, the whole thing already paid for itself and you still have ten more modules to go.

what's inside

11 modules 路 47 exercises 路 178 questions 路 5 calculators

00start hereWhat this is, how it works, and the one rule.
01figuring out your whyShould you even do this? Built to talk some people out of it.
02finding your peopleThe one person you're making all of it for.
03building your personal brandYour niche, your angle, your three pillars.
04the packagingYour profile, your bio, your handle, and where to post.
05what to postThe content system, hooks, and 30 ideas in one sitting.
06filming and editingGear, light, sound, and why gear isn't your problem.
07the algorithm and analyticsHow the algorithm really works and the four numbers that matter.
08making moneyRates, UGC, pitching, management, and your first offer.
09launching a digital productEight steps from making sure people want it to listing it for sale.
10the next 90 daysYour plan, written down, with dates on it.

the calculators

Put your own numbers in and let it do the math (so cool, righttttt)

  • What to charge for a brand deal. Your real numbers in, a range to negotiate from out.
  • What to charge for UGC. Totally different pricing, and most guides get it wrong.
  • Which of your videos worked, and why. So you can do it again on purpose.
  • A four week content calendar. Filled in by you, not by a template.
  • An income calculator that works backwards from the number you want to make.

Plus a resources page with every tool, link and piece of gear I use.

this one keeps growing

I'm not going to charge you again every single time I learn something new or add to this product.

When I add to this workbook, you get it as soon as it's live. Free. Even if you buy today and I add to it next month.

I just added a whole new module on launching your own digital product, and every single person who already bought it got that for nothing.

The price goes up when I add to it. So this is the cheapest it will ever be.

what people say

Straight out of my DMs. I only cut them down to the good part.

A message that reads: ELLIE ITS HAPPENING, I followed the advice from your audit and my video is not only going viral but it is converting views into followers
A message that reads: I am not even halfway through your course and HOLY COW ELLIE FRAZIER this is incredible
A message that reads: I am half way finished with module 1 and am completely mind blown
A message that reads: I have taken a lot of different courses and workbooks over the years, but I feel like I am getting something out of your workbook that I had not from all the rest
A message that reads: Your workbook is so good. It is truly different from any course that I have ever looked into
A message that reads: I am halfway through the course and nothing has ever made me sit down and think about what I want out of content creation
A message that reads: Your course has changed the way I not only think about social media, but it is truly healing parts of me I did not know needed healing
A message that reads: It is sooo involved in the best way. This workbook is giving me sooo much confidence in my social media journey
A message that reads: I just have to let you know I am LOVING your workbook. It is exactly what I needed
A message that reads: I am only in the third module and I am having so many wins and breakthroughs
A message that reads: This course is so good. I have a PIVOTAL understanding of this influencing world
A message that reads: Working through your workbook is helping me FINALLY take the leap
A message that reads: A God send finding your page and this workbook, it is so thought provoking and clarity providing
A message that reads: I am already getting so much value from this, and it is making me excited about creating again

14 of them.

who i am to be telling you this

I'm Ellie! A very "normal" 27 year old that has somehow figured out how to make money working with brands online.

I started posting in May of 2023. Since then I've worked with brands like L'Occitane, Caraway, Redken, fairlife, CLIF, Clorox and Lectric eBikes. I signed with a talent agency last August, and that was the decision that changed everything for me money wise.

I built all of this while working a full time job. I've felt the weight of credit card debt, student loans, living off of beans and rice, and wondering if circumstances will ever feel easier. That's the real reason I started documenting my life and the things I'm learning.

This year I've made over $500,000 from social media. My goal in January was $100,000, and I remember writing that number down and feeling like it was SO far fetched.

None of that is a flex. It's just some context :) Everything in here is something I did, or got wrong first and then fixed, or watched a client get wrong and had to fix. There is no "theory" in this workbook.

if it doesn't work on your device, you don't pay

It's a web page, so it runs on anything with a browser. But if you can't get it working on your phone or your laptop, email me inside 7 days and let me try to fix it with you. If we can't get it running, I refund you in full.

Past that, I don't refund for a change of heart. You get the whole thing the second you buy, and I can't take it back out of your hands.

questions people keep asking

Do I have to watch videos?

No. There are none. This is a workbook you read and type into, at your own pace. I personally hate having to sit through someone rambling on a video when I could read it in half the time.

I don't have an audience yet. Is this too early for me?

No, it's the best time. Module 01 is about whether you should even do this, and it's built to talk some people out of it on purpose. If it doesn't talk you out of it, everything after is you deciding what you're making and who it's for, which is exactly what you want settled before you post.

I already have an audience. Is this too basic?

Skip to module 04 and work forward. I say that inside the workbook too. The money modules, the rate calculators and the launch module are the ones you'll get the most from.

How long does it take?

Depends how honest you are with the exercises. Most people do a module at a time over a few weeks. You can read the whole thing in an evening, but then you just read a long blog post, and neither of us wanted that.

Will my answers save? What if I switch phones?

Your answers save in your own browser, on your own device, as you type. Nothing is sent anywhere and I can never see what you wrote.

The flip side is that they don't follow you to a different device on their own, so there's a backup button inside the workbook for that. And if you're on an iPhone, open it and hit share, then "add to home screen." Safari clears saved website data after about a week otherwise, which is an Apple thing that hits every website.

Is this a subscription?

No. One payment, and it's yours. Including everything I add to it later.

What about the community?

It's 600+ people building exactly what you're building, a live call with me every month, a place to ask me questions directly, and a wins feed that will make you go post.

Until October 31 it comes free with the workbook, for good. On November 1 it becomes $27/month, with or without the workbook. Buy before then and you never pay for it.

It's $27/month and you can cancel any time. You can join with or without the workbook. (Everyone who bought the workbook before November 1 has it free, for good.)

Can I share it with a friend?

I'd rather you didn't, but I'm not going to pretend I can stop you. It's a web page. What I'll say is that the thing you're paying for is the work you do inside it, and your friend's copy would be full of your answers, which does neither of you any good.

ready to lock in???

No, like really... are you ready?

the workbook
$119
one time 路 yours forever
  • 11 modules, 47 exercises, 178 questions
  • All 5 calculators
  • Your finished strategy, printable
  • Everything I add to it later, free
  • + the community, free for good (October only)
get the workbook
the community
free $27/mo
$27/month
with the workbook, if you buy before Nov 1
cancel any time 路 no workbook needed
  • 600+ people doing exactly what you're doing
  • A live call with me every month
  • Access to me for questions
  • The wins feed, which will make you go post
get the workbook, it's included join the community

Not sure yet? Try two modules free and decide after.